Designed Dunkin' Donuts new holiday icons. The icons were a play on positive and negative space. Shapes were rotated and duplicated to create the library of icons. In order to push the brand into a more premium place, a refined silver and gold color palette was used. Minimal tones of red and green added additional nods to Christmas.

The primary set of DD Holiday Icons.

The secondary set of DD Holiday Icons.

Designed Dunkin' Donuts new holiday icons. The icons were a play on positive and negative space. Shapes were rotated and duplicated to create the library of icons. In order to push the brand into a more premium place, a refined silver and gold color palette was used. Minimal tones of red and green added additional nods to Christmas.

Holiday branded bulk packaging designs leveraged the look and feel.

Holiday branded travel mugs leveraged the look and feel.

Holiday branded travel mugs leveraged the look and feel.

A chalkboard texture helped speak to the casual feel of the brand.