Collaborated with creative team to establish the shape recognition table's user interface for MWV (MeadWestvaco)
at CES (Consumer Electronics Show) in Las Vegas. Attendees were encouraged to pick up a packaging
solution and place them on the table. The table would then recognize the product's shape, resulting
in an onscreen unfolding box that provided video footage, detailed product content and photographs.

Six packaging solutions were coded for digital recognition.

The packaging solutions, represented by the grayscale illustration on the left, would trigger an animation - an unfolding box - that provided content, video footage and photographs.

The packaging solutions, represented by the grayscale illustration on the left, would trigger an animation - an unfolding box - that provided content, video footage and photographs.

The packaging solutions, represented by the grayscale illustration on the left, would trigger an animation - an unfolding box - that provided content, video footage and photographs.

This piece of technology engaged both existing and prospective MWV clients.

The table was strategically positioned on the edge of the booth and acted as an attract to passing CES attendees.