Worked with creative team to develop a multi-faceted experiential campaign for Chobani's Olympic sponsorship. Concepted, strategized and designed 3D structural sampling stations, vehicle wraps, apparel, email blasts, web banners and direct mail pieces. These experiences helped Chobani provide over 300,000 cups of yogurt to eager fans.

Worked with creative team to establish the look and feel for the
NYC Times Square (100 Days Until the Olympics) Activation.

Developed the event identity using Chobani cups to form the Olympic torch.
This logo was used on event apparel.

During the event, athletes and fans were able to sample all 18 Chobani flavors. 

Collaborated with creative team to develop a sampling station that traveled cross-country, attending US Olympic tryouts. Chobani provided thousands of attendees with protein-packed samples.

Collaborated with creative team to develop a sampling station that traveled cross-country, attending US Olympic tryouts. Chobani provided thousands of attendees with protein-packed samples.

Collaborated with creative team to produce a sampling station at the USA Athlete House for the Olympics. Athletes, family and friends had an unlimited supply of yogurt. Twenty-four hours a day, guests could access a stocked fridge containing all 18 Chobani flavors and during operating hours, guests could create a custom parfait with fresh and natural ingredients.

Onsite staff made yogurt parfaits for athletes and their guests. 

Eighteen-wheeler trucks transported experiential material from coast to coast.

Emails were used throughout the sponsorship to invite guests to upcoming events.
Web banners were seen on chobani.com and Chobani fan blog sites.

VIP tri-folded direct mail invites, which included a limited edition Chobani pin, were sent to special guests.

Designed and produced graphics for the Olympic celebration at Chobani headquarters.