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Liberty Mutual: Sochi Olympic Sponsorship Experience

Liberty Mutual: Sochi Olympic Sponsorship Experience

Collaborated with creative team to develop the Sochi Olympic Sponsorship experience for Liberty Mutual. After leveraging an existing look and feel and adapting it into a 3D space, our team created an immersive experience for 700 employees. The experience was comprised of celebrated Olympians, interactive games and custom digital content. 

Liberty Mutual: 2014 Sochi Olympic Sponsorship Experience

Liberty Mutual: 2014 Sochi Olympic Sponsorship Experience

Collaborated with the 3D team to establish the floorplan and room flow.

A unique Olympic rings lighting feature anchored the theme of the room.

 

Liberty Mutual: Sochi Olympic Sponsorship Experience

Liberty Mutual: Sochi Olympic Sponsorship Experience

Numerous engagement zones allowed attendees to be photographed with Olympic themed props like snowboards and skis, while a bobsled simulator transported guests to the hills of Sochi.

Liberty Mutual: Sochi Olympic Sponsorship Experience

Liberty Mutual: Sochi Olympic Sponsorship Experience

A curling zone gave attendees the opportunity to play with members from the US curling team. 

Liberty Mutual: Sochi Olympic Sponsorship Experience

Liberty Mutual: Sochi Olympic Sponsorship Experience

A main stage provided a focal point for the experience. Liberty Mutual's CEO addressed the crowd and celebrated the sponsorship. Step and repeat walls flanked each side of the stage and provided
meet and greet areas for Michelle Kwan and Aly Raisman.

Liberty Mutual: Sochi Olympic Sponsorship Experience

Collaborated with creative team to develop the Sochi Olympic Sponsorship experience for Liberty Mutual. After leveraging an existing look and feel and adapting it into a 3D space, our team created an immersive experience for 700 employees. The experience was comprised of celebrated Olympians, interactive games and custom digital content. 

Liberty Mutual: 2014 Sochi Olympic Sponsorship Experience

Collaborated with the 3D team to establish the floorplan and room flow.

A unique Olympic rings lighting feature anchored the theme of the room.

 

Liberty Mutual: Sochi Olympic Sponsorship Experience

Numerous engagement zones allowed attendees to be photographed with Olympic themed props like snowboards and skis, while a bobsled simulator transported guests to the hills of Sochi.

Liberty Mutual: Sochi Olympic Sponsorship Experience

A curling zone gave attendees the opportunity to play with members from the US curling team. 

Liberty Mutual: Sochi Olympic Sponsorship Experience

A main stage provided a focal point for the experience. Liberty Mutual's CEO addressed the crowd and celebrated the sponsorship. Step and repeat walls flanked each side of the stage and provided
meet and greet areas for Michelle Kwan and Aly Raisman.

Liberty Mutual: Sochi Olympic Sponsorship Experience
Liberty Mutual: 2014 Sochi Olympic Sponsorship Experience
Liberty Mutual: Sochi Olympic Sponsorship Experience
Liberty Mutual: Sochi Olympic Sponsorship Experience
Liberty Mutual: Sochi Olympic Sponsorship Experience