Collaborated with 3D and strategy teams to develop booth look and feel and multi-media experience.
This design encouraged attendee interaction and participation while promoting the Teenage Mutant
Ninja Turtles and other Nickelodeon cartoons.

Presentation case: Manhole cover

Concept Title: Nick City

Principles of Engagement: The four step process of engaging the attendee. 

The Story: Helped create the TMNT storyline for the experience. 

Interactive LED touchscreens line the front exterior of the booth to provide a deep-dive into the new TMNT series.

A circular multimedia LED tower displays rotating Nickelodeon cartoons, while the tower’s ticker tape broadcasts fans’ real-time social updates.

An interactive retail area is packed with hot Nickelodeon gifts
and merchandise, games, souvenirs, action toys and more.

A second floor is designated for VIP attendees as well as media and crew members.

Wii technology allows attendees to digitally graffiti-up the city walls.

The Teenage Mutant Ninja Turtle experience starts with Master Splinter’s martial arts instruction on 4 LCD monitors. He and the Turtles will show the attendee how to kick, punch, duck, and block – and of course, meditate.

Attendees become the ninja they were meant to be through augmented reality.

A live on-stage ninja performance features the Turtles defeating evil Shredder and his clan.