Designed email blast that was sent to C-level attendees, inviting them to the CMO+CIO Leadership Conference. The invite directed attendees to a microsite which enabled them to learn more about the conference, register and network. Web banners populated IBM.com and other demographic-specific online websites and publications.

Emails were used throughout Chobani's Olympic sponsorship to invite guests to upcoming events and sampling opportunities.
Web banners were seen on chobani.com and Chobani fan blog sites.