MWV Beer
Provided four uniquely different look and feels for the "Hero Pack" packaging solution. Each design was requested to reach the following beer market segments: 1) High-End Classic Lager, 2) Vacation-Inspired Blonde Ale, 3) Custom Craft Beer, 4) Mid-Level Traditional Ale.
MWV Beer
Option 1 - High-End Premium Lager
MWV Beer
This option utilizes timeless and classic shapes and patterns while
paying homage to traditional design elements.
A maroon and white color
palette is accented with gold embellishments.
MWV Beer
Option 2 - Vacation-Inspired Blonde Ale
MWV Beer
This option showcases an oversized label
which occupies most of the bottle’s facade. The gradated yellows create
a monochromatic color palette when paired with the beer texture on the
package. A gold foil bottleneck label adds a second
point of interest and premium feel.
MWV Beer
Option 3 - Custom Craft Beer
MWV Beer
This option
provides a vintage-inspired look and feel, utilizing simple
illustrations and the MWV logo.
The photographic orange groves and
stylized sunrays make this design feel custom and trendy.
MWV Beer
Option 4 - Mid-Level Traditional Ale
MWV Beer
This option utilizes a cool color
palette and unique wet metallic texture providing a stark contrast with
the illustrative
white mountains. The MeadWestvaco name is leveraged
instead of the MWV acronym to provide a design variation.