Collaborated with 3D and strategy teams to transform Grand Central Terminal’s Vanderbilt Hall into the Under Armour House of Innovation. The environmental graphics promoted the UA SpeedForm Apollo shoe. The four day experience included a retail shop, celebrity Q&A’s, live entertainment and fitness classes, which helped draw in 700,000 people.

The retail shop allowed attendees to purchase
Under Armour gear and experience new products.

Under Armour sponsored athletes were in attendance and
participated in live panel discussions. Band performances also
helped draw in the public.

Fitness classes were open to the public and and athletic performances
displayed the form and function of the UA SpeedForm Apollo shoe.