I was given the opportunity to establish the brand identity and packaging design for the company Cheeky Bum Balm (try to get this name out of your head!). Cheeky Bum Balm produces a skin care cream which helps protect and prevent your baby from diaper rash.

Design Rationale: The playful illustration, of a baby crawling away, helped emphasize the "bum". The color palette of sea foam green felt calm, gentle and gender neutral. I selected the font Gotham Rounded for it's soft curved edges and formatted it with only lower case letters, which represented the round curves of a baby's bottom.

Stay tuned for updates on when and where you can purchase this cream!